Startup Competitors

Costello: (Part 2) The importance of culture in an ideal acquisition partnership


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Today we have part two of my recent conversation with, Frank Dale, founder of Costello, which was recently acquired by Sales Loft, the 7th fastest growing tech company in America last year. To hear part one of our recent conversation, click here: https://startupcompetitors.com/podcast/2019/12/31/costello-the-importance-of-culture-in-an-ideal-acquisition-partnership

Frank details the three requirements to build an amazing business: keep the focus on the customer, get the best people you possibly can that are both values and mission-aligned, and keep the standard high across the board. He explains how he created those things within Costello in order to get it where it is today. He also shares what’s next for Costello, how to have difficult conversations with members of your team, and what he’s learned from SalesLoft that he will take with him in the future.

Topics in this episode

Making changes and improvements based on customer interviews

Winnable deals slip through the cracks because of a lack of project management

What it takes to be a good sales professional

Relationship between engagement and if a partner is a good fit or not

Building something people will love

Book: Meaningful, by Bernadette Jiwahttp://meaningfulbook.com/

Why and how you should create an environment where people feel comfortable challenging you

Good conflict vs bad conflict.

Contact Info

Website:https://andcostello.com/

Twitter: https://twitter.com/frankcdale

Email: [email protected]

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Startup CompetitorsBy Michael Kelly

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