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Cott Beverages: We 'fast follow' but increasingly innovate in US private label
Cott Beverages VP of marketing, Jon Biller, tells BeverageDaily.com that his firm often 'fast follows' where big brands lead, but that retailers are now demanding innovation, as evidenced by a recent first to market launch.
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By William Reed Ltd.Cott Beverages VP of marketing, Jon Biller, tells BeverageDaily.com that his firm often 'fast follows' where big brands lead, but that retailers are now demanding innovation, as evidenced by a recent first to market launch.