<p>What happens when a hacking, disgusting cough sabatoges a story? The true Tale of just such a situation and how the results are nothing to sneeze at. </p>

What happens when a hacking, disgusting cough sabatoges a story? The true Tale of just such a situation and how the results are nothing to sneeze at.

Cough it Up

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

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Cough it Up

Cough it Up