NIL game isn’t just about big boosters anymore — it’s about real advertising value, smart partnerships, and a fanbase that shows up harder than anyone in the country. Host Brian Hurley sits down with Nick Garner, Director of NIL at Washington State, to break down how deals actually work, why small brands can win big, and how creative campaigns are turning student-athletes into must-have marketing partners. If you love Cougs, college sports, or smart advertising, this one’s for you. Go Cougs.