Last week, a six-hour livestream hosted by an AI-generated influencer drew 13 million views and generated $7.5 million in sales for Baidu- a Chinese tech company. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Last week, a six-hour livestream hosted by an AI-generated influencer drew 13 million views and generated $7.5 million in sales for Baidu- a Chinese tech company. Hosted on Acast. See acast.com/privacy for more information.

Last week, a six-hour livestream hosted by an AI-generated influencer drew 13 million views and generated $7.5 million in sales for Baidu- a Chinese tech company. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Could AI mean the end for influencers?

The Sensemaker from The Observer - one story every day to make sense of the world. To find out more about The Observer:Subscribe to TheObserver+ on Apple Podcasts for early access and ad-free contentHead to our website&nbsp;<a href="http://observer.co.uk/" rel="noopener noreferrer" target="_blank">observer.co.uk</a>&nbsp;Download the Tortoise app – for a listening experience curated by our journalistsIf you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact&nbsp;<a href="mailto:hello@tortoisemedia.com" rel="noopener noreferrer" target="_blank">hello@tortoisemedia.com</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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The Sensemaker from The Observer - one story every day to make sense of the world. To find out more about The Observer: Subscribe to TheObserver+ on Apple Podcasts for early access and ad-free content Head to our website observer.co.uk  Download the Tortoise app – for a listening experience curated by our journalists If you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact hello@tortoisemedia.com Hosted on Acast. See acast.com/privacy for more information.

The Sensemaker from The Observer - one story every day to make sense of the world. To find out more about The Observer:Subscribe to TheObserver+ on Apple Podcasts for early access and ad-free contentHead to our website&nbsp;<a href="http://observer.co.uk/" rel="noopener noreferrer">observer.co.uk</a>&nbsp;Download the Tortoise app – for a listening experience curated by our journalistsIf you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact&nbsp;<a href="mailto:hello@tortoisemedia.com" rel="noopener noreferrer">hello@tortoisemedia.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Could AI mean the end for influencers?

Could AI mean the end for influencers?

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