Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get their products on the Amazon platform and meet the buying preferences of a new generation of buyers. 

In this episode of Content Marketing Engineered, Wendy Covey interviews Will Tjernlund, co-founder of Goat Consulting, about the significance of Amazon for B2B businesses. They discuss Will's background, the journey of transitioning to Amazon selling, the advantages of using Amazon over traditional e-commerce, and how to navigate distributor relationships. The conversation also covers identifying suitable B2B products for Amazon, inventory management, optimizing product listings for visibility, and strategies for driving traffic to Amazon listings.

Takeaways

• Amazon is a crucial platform for B2B businesses.
• Using Amazon can be less complex than setting up a standalone e-commerce site.
• Distributors can still play a valuable role in the Amazon ecosystem.
• Optimizing product listings can significantly impact visibility and sales.
  
  

Resources

• Connect with Will on LinkedIn
• Connect with Wendy on LinkedIn
• Learn More About GOAT Consulting
• Register for the Industrial Marketing Summit