In this episode of the Maven podcast, hosts Natalie Hamer and Zoe Hanson engage with Laura Skilton, founder of BabySquids UK, discussing the intricacies of franchising, the journey of building a business, and the importance of community support. They explore the motivations behind choosing non-corporate titles, the challenges and successes of franchising BabySquids, and the essential elements for creating a successful franchise model. The conversation highlights the significance of branding, support systems, and the interconnectedness of success between franchisors and franchisees, all while fostering a supportive community for women in business.

Takeaways

• Franchising can provide growth opportunities for small businesses.
• Choosing a non-corporate title can reflect personal values.
• Language shapes perceptions in business leadership.
• Community support is vital for business success.
• Franchise consultants guide businesses through the franchising process.
• A strong brand identity is crucial for attracting franchisees.
• Systems and processes simplify business operations.
• Success in franchising relies on mutual support between franchisor and franchisee.
• Empowering stories inspire and motivate entrepreneurs.
• Future growth can be measured by the expansion of franchise networks.

Titles

• Franchising Insights with Laura Skilton
• Building a Community Through Franchising
• The Journey of BabySquids UK

Sound bites

• "I think language is so powerful."
• "We needed to step back."
• "They get a proven brand, a proven structure."
• "I think every space should have a Maven."
• "It’s about the exposure on the TV."
• "Thank you so much for listening."

Chapters

00:00 Introduction to Franchising and Ambition

04:13 The Journey of BabySquids UK

10:30 Understanding the Franchise Model

13:09 Growth and Support in Franchising

17:30 Steps to Franchising a Business

21:05 Key Considerations for Franchise Success

24:19. Community and Support in Business

30:08Empowering Stories and Future Aspirations