Sign up to save your podcasts
Or
Share Could Marketing Experience Be Better Than Sales Experience To Be An Effective SaaS CRO with Tracy Sestili
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Could Marketing Experience Be Better Than Sales Experience To Be An Effective SaaS CRO with Tracy Sestili
On today's episode of The Goats of Growth, we have Tracy Sestili, Chief Revenue Officer of Intellimize!
Struggling to bridge the CMO-to-CRO gap? Tracy, a former CMO herself, reveals how marketing expertise can supercharge your CRO role. Can a marketing background be the secret weapon for CRO success? Tune in to discover Tracy's insights on:
- Unlocking Growth: Collaboration, data-driven decisions, and the power of a user-friendly product.
- Scaling Revenue: Pricing, ICP, and the challenges (and rewards) of new market expansion.
- Product-Led Growth: Dominating your niche, lowering barriers to entry, and building brand advocacy.
- The Future of Sales: Adapting to change and the ever-evolving sales landscape.
This episode is packed with actionable advice for marketing and sales leaders looking to drive explosive growth!
Tracys Linkedin Profile
00:00 Introduction and Tracy's Background. 03:30 The Value of a Marketing Background in the CRO Role. 11:45 The Importance of Cross-Functional Collaboration for CROs. 25:15 Addressing Pricing, ICP, and Product Feature Issues. 28:59 Strategies for Scaling Revenue. 32:19 Challenges of Expanding into New Markets. 35:35 The Challenges of Product-Led Growth. 37:24 Dominating a Market before Expanding. 39:12 Creating a Seamless User Experience. 44:09 Balancing Growth and Efficiency. 46:08 Motivation: Doing Impactful Work. 48:38 Personal Goals and Hobbies. 53:01 The Future of Sales Teams in 2024.
View all episodes
By Jay Webb
5
4444 ratings
On today's episode of The Goats of Growth, we have Tracy Sestili, Chief Revenue Officer of Intellimize!
Struggling to bridge the CMO-to-CRO gap? Tracy, a former CMO herself, reveals how marketing expertise can supercharge your CRO role. Can a marketing background be the secret weapon for CRO success? Tune in to discover Tracy's insights on:
- Unlocking Growth: Collaboration, data-driven decisions, and the power of a user-friendly product.
- Scaling Revenue: Pricing, ICP, and the challenges (and rewards) of new market expansion.
- Product-Led Growth: Dominating your niche, lowering barriers to entry, and building brand advocacy.
- The Future of Sales: Adapting to change and the ever-evolving sales landscape.
This episode is packed with actionable advice for marketing and sales leaders looking to drive explosive growth!
Tracys Linkedin Profile
00:00 Introduction and Tracy's Background. 03:30 The Value of a Marketing Background in the CRO Role. 11:45 The Importance of Cross-Functional Collaboration for CROs. 25:15 Addressing Pricing, ICP, and Product Feature Issues. 28:59 Strategies for Scaling Revenue. 32:19 Challenges of Expanding into New Markets. 35:35 The Challenges of Product-Led Growth. 37:24 Dominating a Market before Expanding. 39:12 Creating a Seamless User Experience. 44:09 Balancing Growth and Efficiency. 46:08 Motivation: Doing Impactful Work. 48:38 Personal Goals and Hobbies. 53:01 The Future of Sales Teams in 2024.