The Irresistible Factor

Could Rewiring The Brain Make Us Rethink Medication?


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In a world that rewards quick fixes, Dr. Kamran Fallahpour is building something slower, but far more powerful.

As the founder of the Brain Resource Center and co-founder of Vital Neuro, Dr. Fallahpour is pioneering a neuroscience-first approach to emotional regulation, attention, cognitive performance, and longevity. His clinic on Manhattan’s Upper West Side blends quantitative EEG brain mapping, neurofeedback, and neuromodulation to help patients, from kids with ADHD to adults with PTSD, train their brains to function better.

This isn’t a theory. It’s personalized brain tech, grounded in decades of clinical and R&D experience, used by everyone from executives to stroke survivors. And unlike medication, these treatments don’t just manage symptoms—they rewire the brain.

In this episode, you'll hear:

  • Why traditional therapies often fall short—and what truly creates behavior change
  • How neurofeedback, brain-computer interfaces, and targeted stimulation retrain attention and emotion regulation
  • How Vital Neuro is making brain health accessible with app-connected neurotech that first responders and surgeons are already using
  • Why brain training could become the next fitness revolution—and what it means for longevity and cognitive decline
  • The role of neuro-responsive music in rewiring brain states in real time

If you're a founder, investor, or healthcare innovator curious about the next frontier in mental health and human performance, this conversation will expand your perspective.

Listen to the full episode of The Irresistible Factor with Dr. Kamran Fallahpour now.

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The Irresistible FactorBy Kristi Bridges