This past Tuesday, Apple unveiled their first augmented/virtual reality headset, marching into the fray with companies like Meta and Sony Playstation. But for Ryan and Jeff, what sets this headset apart is that it's not just for gaming, or wandering around in virtual worlds; it's a workstation, entertainment arena, and, yes, also a gaming device. Is this something that, like the iPhone, is going to lead to new, more dynamic opportunities for marketers to reach their audience. Spoiler alert: Ryan is a hard-yes on this question.