Procter & Gamble was struggling to win business that a competitor was taking because they had a strong product that customers were responding to - until they used three words to change how they were looking at the challenge. How is your business changing the context of the problem(s) it is trying to solve? Instead of trying to improve a feature of your product or service try instead to improve the underlying value you are delivering.

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Link used in today's vlog:

http://www.businessinsider.com/how-might-we-questions-2017-7

"music by Joakim Karud https://soundcloud.com/joakimkarud"