In this episode I talk about the idea of 'try before you buy' as a new kind of pre-guarantee in the online space.

It's been used successfully for years in so many other contexts (think about that free taste test you get at your local ice-cream shop), so why not translate it to online offers to offer the ultimate form of transparency?

Want the full debrief of the launch I talk about in this episode? Head to kirstyfanton.com/launchdebrief