Not that long ago, virtual reality was just another emerging technology that most businesses didn’t see a need for.

Well, that might be changing.

In this episode I speak with Zerafina Zara who is an expert in the virtual reality (VR), augmented reality (AR) and mixed reality (XR) spaces.

And we talk about:

• How Zerafina's interest in dance set her on a path towards working with virtual reality
• What a Holographic Stage is and how it might be used in a business
• Whether small businesses might be able to use some of the amazing capabilities that these technologies bring to create new opportunities to better serve customers and grow
• Why augmented reality might be better for business meetings than Zoom
• The benefits of VR meetings for introverts
• Why making rollercoasters the first thing you try on VR is a bad, bad, very bad idea
• Whether the Metaverse actually exists
• Your online avatar, relationship building and communities
• Evoking emotional states with VR and promoting a sense of self-agency and control
• According to the gurus, how long you'll be spending in a VR headset per day for work (the answer might surprise you)
• Whether VR could be used to help people with disabilities and some of the ethical considerations around that
• An example of using VR to enhance the coaching experience

It’s a fascinating interview about a subject that has the potential to really change how we interact in the business world.  And it’s something that you, as a small business owner, should be starting to think about now.

If that sounds interesting to you, have a listen.

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