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Could Your Perspective Be Affecting Your Business Success?
Could Your Perspective Be Affecting Your Business Success?
In this episode, we explore how firms view their competitors and how this process contributes to their success. We study an insightful paper from Sruthi Thatchenkery at the School of Management at University College London and Riitta Katila from the Department of Management Science and Engineering at Stanford University.
Grow your business with bluechip marketing expertise.
Find out about gigCMO’s Fractional CMO talent on demand
Connect with us through Linkedin: www.linkedin.com/company/gigcmo/
Visit our website: www.gigcmo.com
View all episodes
By gigCMOCould Your Perspective Be Affecting Your Business Success?
In this episode, we explore how firms view their competitors and how this process contributes to their success. We study an insightful paper from Sruthi Thatchenkery at the School of Management at University College London and Riitta Katila from the Department of Management Science and Engineering at Stanford University.
Grow your business with bluechip marketing expertise.
Find out about gigCMO’s Fractional CMO talent on demand
Connect with us through Linkedin: www.linkedin.com/company/gigcmo/
Visit our website: www.gigcmo.com