<p>Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. We wrap up with some of Chris’s favorite GA4 resources.</p>

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. We wrap up with some of Chris’s favorite GA4 resources.

Countdown to Google Analytics 4 with Chris Sietsema

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

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Countdown to Google Analytics 4 with Chris Sietsema

Countdown to Google Analytics 4 with Chris Sietsema

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