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Counter-urbanisation, also known as de-urbanisation, refers to the movement of people and economic activities away from major cities and into suburban or rural areas. This process represents a significant reversal of the traditional urbanisation trend that dominated the 19th and 20th centuries, where people migrated in large numbers from rural areas to cities in search of employment and opportunities. Counter-urbanisation has gained considerable prominence in recent decades, particularly in More Economically Developed Countries (MEDCs), as a response to various push and pull factors. This demographic shift has had notable and far-reaching effects on society, the economy, and the environment as rural populations increase and the character of these areas transforms.

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