When it comes to public awareness of invasive species in the northeastern U.S., spotted lanternfly is the undisputed media darling. But in PA, the big picture is both more complex and less visible -- calling for a collaborative and landscape-specific approach to management. Amy Jewitt, an expert with the Western Pennsylvania Conservancy and a member of the Governor's Invasive Species Council, explains why the PRISM (Partnerships for Regional Invasive Species Management) model is working in other states, and how Pennsylvania could replicate that success.