In this episode I talk about brands and why we can consider countries too to be brands.

I look at countries in the way they responded to the Covid pandemic and what that tells us about countries as brands. I discuss why it has a lot to do with culture and use Geert Hofstede's cultural dimensions of countries to make my point.

In this episode I talk about brands and why we can consider countries too to be brands. I look at countries in the way they responded to the Covid pandemic and what that tells us about countries as brands. I discuss why it has a lot to do with culture and use Geert Hofstede's cultural dimensions of countries to make my point.

Countries as Brands

Owl Wisdom Podcast provides commentary on current business, economic, political and cultural developments around the world. Written and presented by Geeta Sundaram, an advertising and brand communications professional in India, and blogger at peripateticperch.com it attempts to go beyond the 24x7 news cycle and takes a balanced and nuanced view of critical issues. "Owlways, with a wise-eyed view of the world," as Geeta likes to say.

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Countries as Brands

Countries as Brands