Today on the show, we are joined by Lynn Marchand from the University of Guelph, Ridgetown Campus. Lynn joins us to chat about country of origin labelling, both the mandatory and voluntary versions of the policy, and what the new policy coming into force will mean for the hog sector.

To read Lynn's research, visit: https://www.albertapork.com/wp-content/uploads/2025/02/Impacts-of-US-COOL_January-31-2025.pdf&hl=en

Manitoba Pork is the producer funded organization that represents 624 hog farms across the province, funded through levy dollars. Manitoba Pork’s mission is to foster the sustainability and prosperity of the hog sector for the good of pork producers and all Manitobans. Manitoba Pork’s vision is to become a centre of excellence for global pork production.