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Alex Rogers, a talented musician from Florida with roots in South Carolina. They discuss Alex's musical influences, particularly the impact of Southern rock and blues on his style. The conversation delves into the songwriting process, focusing on his poignant song 'Highway Nine,' which addresses a tragic event in his hometown. Alex shares the emotional journey behind the song, the support he received from the community, and the importance of raising awareness through music. They also explore the challenges of navigating the modern music industry, the role of social media in promotion, and the deeper themes present in Alex's music, including mental health and personal experiences.