Yes, we are going to be insulting your marketing. Sorry in advance. This is an episode based on one of the worst marketing copy transgressions of our time: “Passion.” It’s a word that doesn’t belong anywhere near your copy. And this is something about which we are impassioned. (See what we did there?) We talk about how the word passion is used, and what is much, much stronger than that. Yes, it takes a little original thinking. But in the end, it’s totally worth it. Plus, MORE VALUABLE FREE STUFF!