Jason Kron, SVP of BridgeTrust Title Group's Business Development Team, shares his take on Empathetic Urgency. Why does procrastination in sales exist? Fear of rejection is real, but when simply asking for the business, we realize what a "non-event" it really is! Imagine getting "Yes"; imagine them expecting you to ask; imagine your prospective agent becoming your best friend!

Connecting boldly, NOW, requires we exercise courage by taking action - BOLD action. "The best time to plant a tree was 40 years ago; the second best time is today."