Alchemy Virtual Assistance was founded by Suzy Sanders from a home office in Northamptonshire in 2016, to provide remote administration, practical marketing and flexible PA support to sole traders, entrepreneurs and business owners. Suzy’s background is as an Executive Assistant to a Chief HR Officer within a Global Recruitment and her husband Paul – who joined the business full-time in August 2018 – has a career history which includes debt management, credit control, call centre leadership and training.

Alchemy Virtual Assistance launched their VA franchise model in December 2019 which enables aspiring virtual assistants to replicate and build their own VA businesses.

Suzy was named a finalist in the UK VA Awards - Midlands region – in 2018 & 2019. Alchemy Virtual Assistance was Northamptonshire Life Magazine’s B2B of the Year in 2018 and in 2019 Suzy was nominated for the We Are The City – Rising Star Award for Entrepreneurship. Suzy also scooped runner-up in two categories – ‘Business Woman’ and ‘Entrepreneur of the Year’ – at the 2019 SME Northamptonshire Business Awards, and Alchemy’s VA franchise was named as a finalist for the Innovation Award at the Northamptonshire Business Awards 2019 sponsored by Santander.

In 2020 Suzy was nominated for the ‘VA Star Award’ which is designed to recognise professional Virtual Assistants that ‘give back’ to the Virtual Assistant industry by being recognised by their peers. Suzy was also named a Regional Finalist in the Family Business Entrepreneur of the Year category in the Great British Entrepreneur Awards 2020. The winners will be announced at the virtual awards ceremony in September 2020.

Her half a dozen things that she strives to focus on:

• Integrity