Gābl Media Continuing Education

COURSE: How ‘Clarify, Simplify, Beautify’ Transforms Architecture and Communication


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How ‘Clarify, Simplify, Beautify’ Transforms Architecture and Communication

AIA CES program ID: GMG.0025

Approved LUs: 1 LU|Elective

Prerequisites: None

Program level: Entry

Advance learner preparation: None

What if the most powerful thing an architect could do was simplify?

This AIA-approved course dives into how a single design philosophy—Clarify, Simplify, Beautify—can radically transform not only the way architects document, design, and deliver, but also how teams communicate and build. It’s not just about pretty drawings—it’s about clarity that drives results.


Program Description

This podcast episode features Mark Stankey, principal at the Minneapolis-based firm Plaid, as he shares the real-world power behind the firm’s motto: Clarify, Simplify, Beautify. Drawing from his background as both a builder and designer, Stankey outlines how clear documentation and visual communication can bridge the gap between vision and execution—especially in fast-paced, high-stakes projects.

The episode explores the evolving role of 3D modeling, artificial intelligence, and digital workflows in architecture. It also zooms in on the often-overlooked value of human connection, teamwork, and the craftsmanship behind a well-built project. Whether you’re a student, firm leader, or somewhere in between, this course offers a refreshing and practical perspective on making communication a core design skill.


Learning Objectives

After completing this course, participants will be able to:

  1. Explain the significance of clear communication in construction documents and its impact on project success.
  2. Analyze the integration of 3D modeling and AI in architectural processes to simplify and enhance documentation.
  3. Evaluate the role of craft and human connection in creating lasting architectural designs.
  4. Apply strategies for fostering team collaboration and leveraging individual strengths in architectural practice.


Who Should Take This Course

Designed for architects, designers, firm leaders, and emerging professionals who:

  • Want to reduce errors and friction during construction through better documentation
  • Are exploring the use of AI, 3D modeling, or automation in real-world design workflows
  • Believe that clarity and beauty go hand in hand
  • Want to improve collaboration across teams and trades by communicating with greater precision and impact

Why It Matters

  • Earn AIA CE credit while learning how communication is the foundation of effective architectural delivery
  • Discover tools and mindset shifts that simplify complexity without compromising design integrity
  • Gain practical approaches to documentation that support contractors, consultants, and clients alike


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AIA CES Provider statement

Gābl Media is a registered provider of AIA-approved continuing education under Provider Number 10024977. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES ([email protected] or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

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Gābl Media Continuing EducationBy Gābl Media

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