Last year the world’s most popular YouTuber, Mr. Beast, changed his merch store domain to .store and promoted the switch in a video viewed nearly 200 million times.

 

On today’s show, Radix CEO Sandeep Ramchandani explains how his company worked over many months to strike a deal with Mr. Beast.

 

We also discuss other influencer and other marketing campaigns Radix has run and how it calculates a return on the investment. 

 

Additionally, Sandeep sheds some light on how Radix’s top level domains performed last year.

 

Also: A golden domain, sales landers blocked, Squadhelp features and more. 

Sponsor: Sav.com domain transfers