Behind The Product

Courtney Cantor Soice & Ben Cleland


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In this episode, Courtney Cantor Soice and Ben Cleland from Hamilton share insights from the world of event marketing. Join us to learn how Hamilton adapts ideas from diverse industries, tackles challenges, and responds to change.

Courtney and Ben share how they balance ambitious visions with budget constraints through "objective development," aligning event goals with practical booth designs. They also discuss how Hamilton quickly adapted during the pandemic, pivoting to remote immersive experiences that lower friction for both clients and attendees.

We'd love to hear from you! Reach out to [email protected] to share your feedback on this show.

You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

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Behind The ProductBy SEP

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