Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling.

In part one of our interview with Faton Sopa">Faton Sopa, Cofounder and CEO of Manaferra">Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content.

Join us as we discuss:

- The sub-disciplines of search engine marketing (4:50)

- Establishing authority in your website’s content (15:20) 

- If gated content is appropriate in the conversion funnel (23:21)

Check out these resources we mentioned during the podcast:

- Faton Sopa">Faton Sopa

-Manaferra">Manaferra

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

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