In this episode of AI to Impact,  Jitendra Jethanandani, Head of Enterprise Business practice at BRIDGEi2i, discusses how the current COVID-19 pandemics spread waves of uncertainty across businesses and their customer base requiring a renewed focus required on customer engagement. 
It's important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. They will need to drive an integrated effort to prioritize and stay relevant across the customer life cycle. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise's integrated customer engagement drive.