Solid banter with my guy Matthew Hudson as we spoke about how he started producing content and how he found what has been working for him.

I'm a believer of producing your own content (if you don't currently produce anything). Mainly so you can have a digital footprint and win in a world where social media is a part of life now.

1 do what is natural to you. Matthew loves writing and so he has finessed that to fit into how LinkedIn distributes

2 creativity comes as you execute. Matt was geared for writing 10,000 word papers - now he only has 1300 characters and has really informative and bite size posts

3 there is literally zero barrier to entry. If you have a phone you can produce (I am currently lying in my bed on my phone)

4 judge yourself less. No one else really is