Welcome back to The Soup! As the new coronavirus sets in and Americans grapple with its implications, the Culinary Coach team and 3rdThird team recorded a second special episode addressing COVID-19 for the senior living industry, which is perhaps the most affected sector second to hospitals. You’ll hear public relations specialist Cheri Carl discuss what you can do today to prepare for a crisis, creative director Derek Dujardin share a bag of marketing tactics you can pivot to during this time when tours are stalled and chef Shawn Boling talk about room delivery of meals. This episode is like comfort food for these trying times.

Caveat: The public-health situation evolves daily. At the time of this recording, restaurants and bars were not yet mandatorily closed. Therefore, some of the outreach ideas in the video are no longer valid.

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