The niche of heritage tours in Jamaica remains a relatively untapped source of adventure and revenue.

“A lot of people live here and do not know what exists in and around their communities and the country in general,” shares Gwaroko Tours Jamaica founder, Adrian Reid.

His quest is to monetize his passion for exploring Jamaica’s treasured sites while teaching both local and visitors about the country’s rich history. 

The fledgling tour and adventure company was stalled by the COVID-19 pandemic. Now Reid shares his plans and how he managed to hang in there during the pandemic to continue his dream.

Hosted on Acast. See acast.com/privacy for more information.