The COVID-19 pandemic has seen governments and organisations turn to data for their decision-making like never before, reflecting not only the increased prevalence of data, but also the speed at which leaders have come to understand how to harness its power. But numbers alone can be misleading. Dane Chamorro chats to Allanna Rigby, our data analytics lead in the Asia Pacific region, about how COVID-19 is the “limelight crisis” for data scientists, and how data has helped businesses navigate the pandemic's trickiest challenges – including supply chain breakdowns, labour availability issues, and spotting corporate wrongdoing.