Among them is Branch, a 1.5-year-old, venture-backed New York-based startup that sells what it calls “exceptional office furniture, at half the price” — and which nearly went kaput because of the pandemic.
A small layoff at Branch followed — its 11-person team shrank to 8 people — along with some panic.
Instead of throw in the towel, the startup retooled itself to sell home office furniture to the many employees who are now working from home and receiving a stipend to update their set-up.
The startup already had some advantages over many more traditional office furniture retailers.
” Instead, he says, “A lot of white-collar employees will be working from the office just two days a week. | To read full story, visit https://startuparound.com/read/1591917307.5706692/COVID-19-nearly-killed-this-office-furniture-startup;-turning-to-home-offices-may-save-it-–-TechCrunch?ref=audio_experience