In reaching out to those who attended the Seri Petaling tabligh to come forward, Health director-general Datuk Dr Noor Hisham Abdullah said he didn’t want to stigmatise them. But stigmatisation is happening Melisa Idris and Sharaad Kuttan speak to Ahmad Fuad Rahmat, Assistant Professor with the School of Media, Languages and Culture at the University of Nottingham Malaysia about the cultural dynamic of discrimination.