The economic impact of sports increased $2.1 billion between 2012 and 2019 in Los Angeles County. With 12 major league professional teams and several large sporting events like the Long Beach Grand Prix and the LA Marathon, the regional sports scene helped to expand economic development and increase job creation. Then came the pandemic, which has forced disruption. This panel will explore the massive impact Covid-19 on spectator events, and look at new strategies to meet consumer demands and continue economic growth in LA.

Moderator: Carmelita Jeter

Kevin Demoff, COO of LA Rams

David Sigel, CEO of LA Sports Council

Michael Keenan-Managing Director, Sports Practice Leader

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