Now four months into the Covid crisis, it’s clear that most industries that rely on e-commerce continue to do well despite all of the major disruptions in the economy. The first few weeks were very shaky. Many industries appeared as though they were going to have major setbacks, but it appears as though e-commerce overall is booming the longer the crisis lasts.

However there are some segments that are struggling. The purpose of this blog post is to share what we are hearing and what we are seeing with our clients, our colleagues, their customers, and others in the market places that we serve.

What e-Commerce Companies are Thriving During Covid-19?

Unsurprisingly, most industries that depend on e-commerce or where ec-ommerce is a major component of their operations have seen a big lift during the pandemic. But there are several noteworthy examples of industries that are doing exceptionally well, even better than one would anticipate given the current nature of the crisis.

After a Slow Start, Healthcare & Healthcare Supplies are Taking Off

All of the supplies that medical practitioners, physical therapists, dermatologists, dental practices and every type of non-emergency medical practice needs are booming. It’s no surprise that all of those supplies are in demand as people catch up on the services that those types of businesses provide.

Our clients and industry analysts in the space are telling us that business is up over 30% from the same period a year ago.

This growth will probably increase over the next few months as many businesses are playing catch-up. The good news is that it does look like supply chain issues are ending and the global flow of materials and supplies seems to be moving again – because if you are in the business of healthcare apparel, surgical supplies, physical therapy equipment and any equipment related to dental practices you are very busy.

Current Industry e-Commerce Grade: A

Outdoor Recreation Products, Including Camping and Boating are Exploding

The reason why is obvious. People have been cooped up in their homes for months and are looking for safe ways to enjoy what’s left of this summer, even though many states are facing an increase in Covid cases and on the verge of going back into lockdown.

Boat dealers have sold out of their inventory. Camping suppliers don’t have tents and backpacks left. Kayaks, paddleboards, and canoes are all in short supply. Heck it’s even hard to find a comfortable beach chair online!

Vacation homes have been rented and all of the stuff people buy for them has been sold out whether it be outdoor furniture umbrellas and other patio equipment.

One small boat manufacturer in Florida told us their sales of 17-24 foot boats is up 300% this year. That type of activity of course has a residual effect on distributors and retailers of boating-related equipment.

Bass Pro Shops, a leading retailer of outdoor, fishing and hunting equipment reports very strong sale and is currently hiring retail help for most of its stores – surprising as a number of major retail chains are truly suffering due to Covid. Ironically Bass Pro Shops also has benefited from being labeled an essential business’, many states have allowed to stay open because they (depending on the state) are firearms dealers.

Other outdoor gear companies that have more apparel vs equipment have not fared as well.

Current Industry E-commerce Grade: A-

Pet Food, Equipment & Supplies Continue to Boom

Chewy.com is one of the largest online suppliers of pet food and equipment:

“Chewy has more than doubled in value and is rolling in revenue from all of those people who thought adopting a pet in the middle of a pandemic was a good idea.”

Other pet suppliers and manufacturers are doing well but they tend to be niche brands that supply specific parts of the industry. Veterinary supply companies were hit hard by the pandemic as people stopped going to the Vet with their pets unless absolutely necessary. But overall this industry ...