Vijeta Soni is the Co-Founder and CEO at Sciative Solutions. She is a woman in tech leader and a dynamic powerhouse. She is an alumnus of the prestigious IIM Bangalore and the University of Houston, Texas, USA. Also, Vijeta is a proud member of Goldman Sachs 10K Women Entrepreneurs. And, an exceptional leader with over 16 years of experience in digital transformation, technology adoption, and client relations. Across retail, ecommerce, manufacturing, and education sectors. Also, she has played a pivotal role in driving some of the large-scale projects in India. And, has worked with industry giants like Overstock.com (USA), Reliance Industries Ltd., Jio Institute etc. During an interaction with TheTechPod - "Covid has helped tech companies to understand technology in a better way", says Vijeta Soni.

Vijeta along with Dr. Anshu Jalora founded Sciative in 2015 after realizing the need for AI-driven Dynamic Pricing to empower businesses to have the right price for every product, every market, every customer, every single transaction. The company through its wide range of award-winning SaaS products caters to a wide array of industries. Such as Retail, Travel, Entertainment, Cinemas, Hospitality, and more.