Today’s New Buyer, and Nurturing Your Riding Community

● 00:00:00 00:00:13

o Welcome to Episode 2. You’ll hear from host Robert Pandya where he explores the current state of the industry from a dealer perspective.

● 00:00:00 00:00:33

o Meet the guest, Mark Peterson, owner of Southwest Superbikes out of Dallas, Texas.

● 00:00:00 00:01:00

o Mark offers a first-hand look into world of operating an essential business during the pandemic.

● 00:00:00 00:03:02

o Mark recites his background and what got him into the motorcycle industry.

● 00:00:00 00:04:43

o Mark speaks to his experience during the 2008 crisis and notes how the current pandemic has similarities and differences from a powersports perspective.

● 00:00:00 00:08:01

o Mark addresses the change in customer demographics as a result of the pandemic.

● 00:00:00 00:12:54

o Mark discusses how the industry’s strong community has changed over the past few months and how to extend this sense of community to those new to the world of motorcycling.

● 00:00:00 00:20:00

o Mark provides insight into how he would address a room full of motorcycle dealers in the U.S.

● 00:00:00 00:21:00

o Robert signs off and teases Episode 3 featuring Honda Powersports and Zero Motorcycles, airing on August 26.