Coworking Imposter Syndrome? Remember Why You Started!

Pro tip: Stop Overthinking Your Coworking Brand!"

Over the years, I've met many coworking space owners who get stuck overthinking their brand and communication.

Here's the thing—most of you opened your space because you needed it.

You were your own customer!

But somewhere along the way, that got lost.

Maybe you've experienced coworking imposter syndrome, feeling like you're not as cool as the big brands.

Or maybe you just forgot your original "why."

If you're an independent coworking space owner, take a step back.

Think about the person you were three or five years ago.

What made you decide to open a space and build a community?

Focus on that instead of hiring a mega-branding agency to create a fancy folder that will collect dust on your shelf.

You are the person who needed this space when you started it—lean into that!

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