Soaring Stories

Cows, Pandas, and Bringing Unrelated Things Together for Conversational Marketing with Carolyn McMurray from Word Tonic

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Carolyn is a 23-year-old who's passionate about helping young aspiring copywriters connect, learn, and develop. When I read one of her blog posts, I knew I wanted to ask Carolyn about how she uses idea synthesis to talk about her business from the most creative angles. And if you've ever needed to write a cold email, you're going to want to remember her 3 pointers that make people want to reply.


We talk about:

  • Carolyn’s Instagram – bringing unrelated things together
  • Why she decided to drop out of university
  • Our favorite Zoom backgrounds
  • Advice for writing cold emails
  • Quick fixes to make your writing sound more human
  • How much does Carolyn write every day?
  • The thing that Carolyn outsources to her community in Word Tonic
  • Thoughts on working at coffee shops – is it worth it?
  • Why Carolyn wanted to write for tech companies, even though she’s not a “techy” person
  • How she was able to make enough money freelancing to pay her bills in the beginning


    • ✨ Connect:

    • @thewordtonic on Instagram
    • Carolyn McMurray on LinkedIn
    • Word Tonic Newsletter: wordtonic.co.uk
    • Word Tonic Community: www.wordtoniccommunity.com
    • Join the Soaring Together newsletter: join.soaringtogether.org
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      Soaring StoriesBy Anna | Soaring Together