041: CPA For Craft Beer Breweries with Joshua Lance

Craft beer breweries, coffee roasters, and digital agencies – what do they have in common? Joshua Lance, founder and managing director of Lance CPA Group will tell you the similarities in these niches and how he grew his practice around them. In this episode of Accounting Marketing Doesn’t Suck, learn more about Joshua’s marketing strategies (including the “long play” of content marketing), why he created an annual event and benchmark study for brewery owners and how they are holding their own amongst some of the largest firms in the industry. Join us!   Joshua Lance, Founder & Managing Director of Lance CPA Group Twitter |  Instagram Joshua Lance is the founder and managing director of Lance CPA Group, a virtual CPA firm that focuses on providing accounting and consulting services to craft breweries and digital agencies. A licensed Certified Public Accountant and Chartered Global Management Accountant, Josh is also a family man who calls Chicago home. Before venturing on his own with a mission to help small businesses, Josh spent his early career at Crowe LLP before working as a Controller at an ultra high net worth family office. Josh is also an adjunct professor at Northwestern University in Evanston, IL teaching accounting in the Farley Center for Entrepreneurship and McCormick School of Engineering. He enjoys making wine and beer at home, cooking, traveling, and cheering on his favorite football and soccer teams. Josh was honored by being selected to the 2017 class of the AICPA Leadership Academy and was named as one of the 40 under 40 in 2017 and 2018 by CPA Practice Advisor. Josh was recently appointed to the Illinois CPA Society Board of Directors.   Accounting Marketing Doesn’t Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or feedback? Email us at [email protected]