While some mass torts emerge in an almost predictable fashion, some pop up unexpectedly and quickly climb through their ranks of most promising lawsuits. This week in our conversation, we look at two new nominees with the potential of becoming the next big thing, introducing CoolSculpting and CPAP.

Grace explains how her firm stays up to date about potential new torts and how early they initiate the process of generating awareness to get a sense of the impact and potential a mass tort has.

From how to navigate through the early stages of a potential tort to keeping track of the new developments and considerations that will determine the effectiveness of a marketing strategy, this conversation about two up-and-coming torts shares it all.

Resources mentioned in our episode:

• Recalls, Market Withdrawals, & Safety Alerts
• What is a Mass Tort Lawsuit?
• Mass Torts Made Perfect
• Philips was sued by consumers
• CoolSculpting Weight Loss Procedure Customers File Class Action Lawsuit

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