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Wavering demand, insufficient supply and rising inflation negatively impact the CPG industry and consumers. KK Davey, president of client engagement at IRI, shares insights into what’s ahead in 2022, including CPG volume declines and on-premise recovery, additional price increases, the return of promotions, the opportunity for private label and much more.
By Circana4.7
3737 ratings
Wavering demand, insufficient supply and rising inflation negatively impact the CPG industry and consumers. KK Davey, president of client engagement at IRI, shares insights into what’s ahead in 2022, including CPG volume declines and on-premise recovery, additional price increases, the return of promotions, the opportunity for private label and much more.