The CPG Guys Sri Rajagopalan and Peter V.S. Bond are joined by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRI. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers.

The CPG Guys Sri Rajagopalan and Peter V.S. Bond are joined by Michael Ellgass, EVP of Technology &amp; Retail Media Platforms at IRI. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers.

CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass

<p>Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.</p>

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Marketing

Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

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CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass

CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass