Over the past few years CPG brands big and small have had to embrace new ways of doing business with their customers. With the number of ways in which products could be purchased online exploding, it has become even more important for digital marketers here to develop strategies for acquisition, engagement, and loyalty. If these challenges weren’t complex enough the Coronavirus crisis needs to be navigated too. Diva Renton-Roderix, Lead Customer Success Manager at Cheetah Digital, talks Kayla and Julian through all this.