Show notes:

• How to build a systematic organic social media strategy
• Why and how you need to understand what your customer actually needs
• Why engagement outreach and conversation could be the missing piece in your strategy.
• How to decide on a content strategy - connection and converting content
• Why it helps to have a face for your brand
• Which channels to focus on while scaling up your business
• What kind of videos should a business post - TikTok vs Instagram
• How to use influencers and use their content in your own brand
• What should be the frequency of posts for your social media channels
• How to avoid burnout while creating constant content