The Evolved Sales Leader

Crack The Code: Understanding Personality in Sales and Business


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As a business leader, the value of getting your team to work efficiently is obvious. When done right, the results can be greater than the sum of the parts. But, when team member personalities clash, cooperation can break down, reducing effectiveness and damaging bottom-line results.

Today’s guest has a solution: A scientifically validated method you can use to discern the key personality factors that lead to success. The method can also be leveraged to win more sales!

Listen in to our conversation with Michelle Lee Myrter, influential sales and business coach and founder of Michelle Lee Business Coaching, LLC.

We talk all about:

  • Understanding core values
  • Navigating Personality Differences
  • The BANK Methodology for personality identification
  • Gaining the tools to “Crack Someones Code” in the business process

More information about Michelle and today’s topics:

  • LinkedIn Profile: Michelle Lee Myrtle

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