When it comes to funding; why is it that sometimes a company that seems fairly average beats out a far superior one?…What's the secret?

you know… The saying; it's not what you know, it's who you know. But maybe in the world of "start-up" financing it's both.

So often smart founders with compelling business models fail due to a lack of funding. But what if you had guidance from the kind of person who has the ear of the top venture capitalist you'd want to reach… what would you want to know? Wouldn't you want to know how to grab — and keep! — investor attention?

Well stay tuned because our guest on this episode is returning champion Judy Robinett and she's created the ultimate guide for doing just that with her new book, Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup.

Judy Robinett is the author of "Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup"

Judy is also the author of "How to Be a Power Connector: which was the #1 of The Top Ten Business Books of 2014 by Time.com.

Judy is a business thought leader who is known as "the woman with the titanium digital Rolodex."

She's been profiled in Inc., Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek as a sterling example of the new breed of "super connectors" who use their experience and networks to accelerate growth and enhance profitability.

In her more than 30 years of experience as an entrepreneur and corporate leader, Judy Robinett has served as the CEO of both public and private companies and in management positions at Fortune 500 companies.

She has been on the advisory boards of Illuminate Ventures, an early-stage venture capital firm based in Menlo Park, California; Pereg Ventures, a venture capital firm based in New York; and Springboard Enterprises based in Washington, DC.

On this episode we'll examine:

• How Investors Think and What They Need to Hear to Fund Your Startup
• How to deal with the fear of asking for the funding
• Where to get funding...You'll be shocked at how much is available!
• The 3 C's Investors seek, what are they
• What makes them (investors) Run away
• And why Judy is so optimistic about the future of business

To find out more about Judy Robinett: www.JudyRobinett.com

To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking

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