The Postline.ai LinkedIn Podcast

Crack the LinkedIn Code: Unlocking Algorithm Insights for 2024


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Expert Strategies to Boost Your LinkedIn Reach Using Verified Data
Crack the LinkedIn Code: Unlocking Algorithm Insights for 2024

Full article in our blog here.

Episode Highlights:
  • Introduction to LinkedIn’s Algorithm in 2024

  • What’s changed in the LinkedIn algorithm and how it impacts content visibility.

  • Shift from Virality to Expertise

  • LinkedIn is now prioritizing expert-driven content over viral, superficial posts.

  • The Role of Subject Matter Expertise

  • Why your LinkedIn profile and professional background play a crucial role in content reach.

  • Boosting Reach with Meaningful Engagement

  • Discover how comments, discussions, and deeper interactions are valued over simple likes and shares.

  • Understanding Engagement Signals

  • Learn about the positive and negative signals that can make or break your LinkedIn post’s performance.

  • Key Post Types and Performance Insights

  • Verified data on how different post types—polls, carousels, videos, and text-only posts—perform in 2024.

  • Optimizing for LinkedIn’s Dwell Time and Relevance Metrics

  • Tips on maximizing dwell time and how the algorithm predicts engagement based on your content.

    Key Takeaways:
    • Expertise First

    • Posts from professionals with expertise in a subject are favored by the algorithm.

    • Focus on Conversations

    • Comments and in-depth discussions are more valuable than likes.

    • Boost Your Reach with Carousels and Polls

    • Get actionable insights on how these formats outperform others.

    • The Importance of a Strong Network

    • Why your connections’ interactions with your posts matter more than ever.

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      The Postline.ai LinkedIn PodcastBy Andi Groke and NotebookLM