You might think that the first step for marketing your book is to create more awareness – after all, if people are going to buy your book, they have to know it exists, right? But there’s actually another important element that has to come first. Because lots of fanfare and attention won’t help your book sell if your audience doesn’t connect with your message.

In this first part of the Crack the Marketing Code series, Coach Tam explains how to make your message relevant to your target audience – and how to communicate it to them from the beginning.